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    Japan is growing


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    Japan is growing

    Post by Lucycarryier on Sat Aug 10, 2013 1:51 am

    Japan is growing



    Bloomberg citing Euromonitor International hooks domestic yogurt market is about $ 70 billion. In the past five-year average growth rate of about 8.5 percent, helps to explain why PepsiCo is interested in space. While Euromonitor predicts growth will slow to 5.9% over the next five years and is still far higher than other product categories opportunities.


    PepsiCo into the yogurt is to maintain its broader concerns, the introduction of more "healthy" fare lacewigsbuy. Soft drinks and snacks giant has been focused around the Tropicana and Quaker Oats brands such as consumers have begun to worry more about their health. Bloomberg reported that healthy dishes, making 20% ​​of the top line, the end of ten years with a company goal of 30%.
    Not just push the United States
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    PepsiCo (NYSE: PEP) yogurt ambitions are global. At the AGM, the company said, "We are also releasing growth Wimm - Bill Dann with Almarai in the Middle East and Muller Quaker Dairy joint venture in the United States, our joint venture in Russia acquire new categories, such as dairy products "


    That said, it is the Muller yogurt brand, is seeing the biggest growth, PepsiCo will be its marketing muscle behind the brand launched nationwide. In this effort with experienced yogurt company cooperation is an important differentiation, because it attempts to build a product from scratch would be difficult in a category, is a relatively new company. Therefore, the success of Pepsi model, with Sabra and dips.


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